ROCK FORMATIONS — doripricedesigns

BRAND IDENTITY–
ROCK FORMATIONS

The relationship between humans and rocks has always been extremely close whether we're aware of it or not. It’s easy to overlook simpler things in life and with the growing number of distractions it makes it that much easier to tune out for good. The process of this project provides the opportunity to learn to enjoy being present in the moment and dive deep into a “simple” subject–rocks. To quickly recognize this is actually one of the broadest topics I could’ve focused on, where the abundance of information traces back to the beginning of time.

“All the lessons are in nature. You look at the way rocks are formed– the wind and the water hitting them, shaping them, making them what they are. Things take time, you know?”

— Diane Lane

The first documented form of art that we know of was created with rock– petroglyphs (cupules). These prehistoric rock carvings are found worldwide with the earliest dating all the way back between 300,000 and 1 million BCE. When looking at the relationship between human and rock, one should recognize the vital role rock has played in the evolution of human civilization. From transforming rocks into tools for cooking and hunting in the stone age, to now being surrounded by crucial buildings and monuments that are made out of stone.

Back to the beginning.

Besides relying on rock for basic survival, our ancestors weren’t shy to utilize stones as a tool that cannot be seen with a naked eye. Numerous cultures believed in the metaphysical healing powers of crystals, minerals and rocks. Some of the earliest records come from Egypt where remedial uses of several stones are listed right in the Ebers papyrus. The beliefs would vary depending on the cultures, geography and religion, just as they differ today. The current revival of interest in the supernatural healing properties of minerals still includes a lot of the ancient information.